Soccer is the most important sideline in the world, or so many will tell you. And indeed, it is one of the most common topics of conversation in society and at the same time the most popular sport in the world. Therefore, it should not be surprising that this particular sport is the most popular for betting, and many try it at least once in their lives.
The global sports betting industry is worth an enormous $218.49 billion – a number that skyrocketed during the COVID-19 pandemic. While betting on sporting events has been a thing for centuries, the method of placing bets has evolved along with advances in technology.
A sporting chance
Traditionally, sports bets would be placed in-person before a game or event began, however, the advent of the telephone and then the internet meant that bets could be placed from literally anywhere. These days, millions of people place bets using their mobile phones every day and, through mobile apps, customers can place a wide range of bets, including in-game wagers.
Hedging your bets
In-game betting (also known as in-play betting) is the act of placing a wager after a game or event has begun. This kind of betting first came into play in the 1990s and was introduced by bookmakers as a way of keeping punters interested during a 90-minute football match. Today, betting can also be done in a traditional or online casino like EnergyWin. The idea behind the concept was that if, for example, a customer placed a bet before a football match and, by half-time, his or her team was losing, the likelihood of the customer continuing to take an interest in the game would be minimal. In-game betting allows for wagers to be placed throughout the game and helps to keep excitement levels high.
Technology and talent
These days, betting companies have access to incredibly sophisticated technology, which means that they can use algorithms to amend the odds of a game at lightning speed. This allows them to accept bets even in the closing minutes of a game – which, of course, means more profits for their businesses. There are, of course, still challenges for betting companies as a large amount of data must be tracked and compared with expert knowledge – all whilst taking into account the possibility of ‘extraordinary occurrences’ whereby something completely unexpected happens during a game or an event.
A review by Bet365 revealed that a staggering 80% of its entire betting revenue comes from in-game betting and, in fact, many customers spend a considerable amount of time on creating strategies for this kind of gambling.
Of course, advances in technology (particularly mobile) and an increase in options, mean that the dangers of compulsive gambling are heightened. Bookmakers across the world are increasingly under pressure to encourage responsible gambling and are tasked with using their technology to identify frequent customers who may be at risk. Alarming figures show that 0.5% of the UK population may be considered to be ‘problem gamblers’ – something which the government is working hard to tackle.
How to improve the chances of winning?
We are aware that betting is a game of luck and we cannot fully predict the outcome of the game, but we can certainly increase the chances of winning. The first and most important thing you need to do is to turn off your feelings, that is, not to think that you are betraying your team if you bet on another one that you know has a better chance of winning. Keep statistics on specific clubs, track which players are in the game, and choose a reliable bookmaker. Football is unpredictable. The only thing you have control over is how much money you invest when betting on football. Set a budget and never bet on money you can’t afford to lose.
Live betting or in-play betting allows a player to place bets on an event that is about to start or even one that is already underway. This case provides the player with a completely new opportunity to place a bet based on the already existing score after the first half, which significantly increases the chances of winning. Many consider this betting game to be fast and dynamic, and the odds are updated quickly during the event. However, what is important to note is that players should be careful with this type of betting and not make rash decisions that can cost them a lot of money. So, think carefully before you invest money.
It is very important to choose the right moment to bet when working live. The right moment is when you can make a good profit at high odds. You should follow the match live and be able to predict what will happen on the field.
Apart from the excitement itself, which every interesting football match brings, live betting increases that excitement even more. One of the most used live betting tactics is betting on something that hasn’t happened yet and that you think won’t happen. Every major bookmaker offers live betting as an option. It is interesting that live betting is regulated differently from country to country, so for example in Australia it is not allowed online, players have to do it by phone.
Figures show that 25% of all gamblers have tried their hand at in-game betting at one time or another and, the popularity of this type of wagering has increased exponentially in the last couple of years. Super-advanced technology means that people are more demanding than ever before – and want information and results at their fingertips – and fast. In-game betting through tech such as mobile apps helps to raise the excitement of sporting events as well as offer more opportunities for a big win. If you approach sports betting the wrong way, you are unlikely to enjoy it. You certainly won’t be on the right track to making a profit.